Students from both the Concordia University Wisconsin Mequon and Ann Arbor campuses combined their talent and ideas to participate in Lutheran Church Extension Fund’s (LCEF) fourth annual National Student Marketing Competition. Their hard work culminated April 10 when the team presented a comprehensive plan to a judging panel in St. Louis, Missouri.
Members of the team included: senior Bennett Frazier, of Waunakee, Wis., and a member of Mount Olive Lutheran Church in Madison; senior Emily Mauermann, of Janesville, Wisconsin; senior Zoe McMiller, of Hartland, Wisconsin, a member of Peace Lutheran Church in Sussex; and junior Emily Bearman, of Ypsilanti, Michigan; and junior Lennie Childs, of Silver Spring, Maryland. They were led by faculty advisor Dr. Jane Bishop. This is the school’s third year participating in the competition and each of these students’ second time competing.
The team worked throughout the spring semester developing a strategy to raise the awareness of LCEF and how it impacts The Lutheran Church—Missouri Synod (LCMS), and ultimately communities and individuals—how LCEF is a catalyst for empowered ministries and people sharing the Gospel. The theme of the team’s plans centered on the tagline “Engage. Enrich. Empower. Inspiring action through faith.”
The top-finishing schools this year were Concordia University, St. Paul, Minnesota; Concordia University, Irvine, California; and Concordia College—New York, respectively. A total of eight teams participated in the event. LCEF provides cash prizes ranging from a $5,000 first-place award to $750 participation prizes.
“We are all winners as a result of this competition,” LCEF President/CEO Richard C. Robertson said. “We host this event to enhance the outstanding education Concordia students receive and to broaden our vision and innovative ideas. We value what the students put into these campaigns, and every year make changes based on their research and ideas. That’s something they can be proud of and use as they begin their journey as future business leaders.”
Photos and stories related to the competition can be found on social media using #NSMC2015 or by visiting lcef.org.